Moving your business from an in-store only shopping experience to an ecommerce shopping experience is very exciting. This new step in your business will make it possible for you to expand your reach, grow your success and boost your bottom line.
However, while venturing into the world of ecommerce is certainly exciting, it can also be a bit nerve-wracking. Once the product that you have worked so hard on developing and perfecting leaves your hands and passes into the hands of a shipping company, you give up all control. How do you know your products will be handled properly? How do you know that they will arrive safely and on time?
Now that you have added ecommerce, shipping is an important element of your business. Here’s a look at some things that you need to consider in order to ensure that shipping is handled properly and that your consumers receive undamaged products.
The Packaging Materials
One of the most important elements of shipping is the packaging materials that are used. Not only do they have an impact on the safety of the products that are being delivered, but they also have an impact on the impression you leave on your customers.
Instead of wrapping your products in bubble wrap and sticking them in a lackluster plastic bag, think outside the box and choose a shipping material that will stand out.
Think about it: How excited are you when you receive a package in the mail? Now, if that package doesn’t look like every other package, you’d probably be even more excited to receive it; keep that in mind when choosing a packaging material. Some options to consider include:
- Corrugated boxes
- Custom boxes
- Colorful bags
Choose a shipping material that stands out and one that will provide the protection that your products need while they are in transit. Contact an outlet such as Associated Paper & Supply for further assistance.
If you are sending delicate items, make sure that they are properly protected. Bubble wrap, packing peanuts and shredded paper are all items that can provide your goods with the protection that they need while being transported from your facility to the consumer. Of course, if the package is extra fragile, go the extra mile and make sure that the word “fragile” is very clearly printed on the package.
Dress It Up
Once you choose your shipping materials, you should really consider dressing up the package. Place the items so that they are neatly folded and perhaps wrapped with a colorful ribbon. Add a thank-you note inside the package. On the outside of the package, place a customized shipping label that features your logo. It’s these little things that will make your business stand out, make new customers repeat customers and expand the success of your business.
By following these tips, you can ensure that your venture into ecommerce is a successful one.