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Promotional Product Ideas for Your Restaurant Grand Opening

Promotional products are a great way to get the word out about your new restaurant. You can pass them out at community events or send them through the mail. There are all kinds of items you can customize with your restaurant’s name and address. Here are a few ideas you may want to consider.

Direct Mail

Magnets are good items to send through the mail because they are lightweight and fit inside an envelope easily. They are also a good match if your restaurant offers delivery service. Your customers can keep your information handy on their refrigerator so they can call for pizza, Chinese, or whatever foods you deliver. If you don’t deliver, you may want to have coupons printed on the magnets. Customers can redeem the coupon by returning the magnet to the restaurant.

Street Giveaways

If your restaurant is near a busy sidewalk or strip mall, you may want to attract attention to your restaurant by giving away items to people walking near your place of business. You can give balloons to kids and inexpensive items to adults, such as mints covered in wrappers imprinted with your restaurant name.

Event Booths

Another way to introduce your restaurant to the community is by setting up a booth at a local event. You could give away food samples if appropriate and printed copies of your menu. In addition, you could give away a variety of food-related freebies imprinted with your information such as cork coasters, bottle openers, calorie-counter cards, shot glasses, mugs, bag clips, and pizza cutters. Try to find items that fit the theme of your restaurant if possible.

Restaurant Giveaways

You can also give away a variety of promotional products during the grand opening of your restaurant when customers visit in person. Keep a basket of imprinted candies near the entrance. Give away buttons, pens, magnets, coloring books, crayons, and plastic glasses. You could even announce you are giving away a certain number of t-shirts or chef aprons on opening night.

The goal is to give away as many freebies as you can so the products advertise your restaurant out in the community. You’ll also foster goodwill among your customers since everyone loves to get free stuff, even if it is something inexpensive. You don’t have to spend a lot of money when you undertake a promotional products campaign. Things as simple as balloons, flyers, and coupons can work wonders. If you want to give away more expensive items, keep in mind, you can usually get a cheaper price per unit when you order a larger amount upfront. Therefore, it may be best for your budget to place a big order of a single item rather than smaller orders for several different things. You might want to check out Keeton’s Office Supply to get ideas for more promotional products.

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Designing A Sign For Your Business: What Should Be Included

If you want your business to stand out among consumers, then you need proper signage to make your company known. Outdoor ground signs advertise your business to anyone who is driving or walking by, whether they were headed your way or not, and tells people what they can expect before they walk into the door. When designing a sign to place outside your business, you want to include catchy graphics, color schemes, and verbiage so even curious passersby can’t help but walk inside to see what you’re all about. Here are tips on what to include on your ground sign.

Business information

It’s common sense that your ground sign will include your company name and logo, but you shouldn’t stop there. Your ground sign should always contain your business’s phone number. Why? Because people driving by later in the evening or on weekends when your business is not open will still want to obtain your phone number so they can call later to see when you are open. Or, a person who doesn’t have the time to stop in when they first drive by may want to call in to ask a quick question about what you offer. If you have a website, include that on your ground sign as well so people can go online and see what you’re all about.

Design

Always go with a bold sign, so people driving by can easily make your ground sign out among others in the area. The best way to do this is by choosing a bold font against a contrasting background color scheme. Many businesses choose a yellow background and black font, or even a black or dark blue background and bright white font for their signs.

If you can, create a border of unique color around the edge of your sign to give it personality, such as a purple, neon green, or bright red outline. A border focuses a person’s eye straight to your business sign, which can make it easier for them to hone in on when driving or walking by.

Verbiage

Your company name should always come first on your sign, followed again by a phone number and website (if you have one). Don’t forget to include a few bullet points of what you offer and your tagline. For instance, if you own a dry cleaning business, you may want to include your:

  • same day service
  • hand-pressing techniques
  • dry cleaning delivery or pickup options
  • corporate apparel discounts

Make sure you use verbiage that is exciting and inviting to make even your smallest service sound like a large benefit to your customers. Even if you can only throw in one or two benefits, pick the best ones, such as that you are open Sundays or that children under 3 are free.

Your ground sign is what you can use to advertise your business even when you are closed. The right sign contains your business contact information, is bright and easy to read, and provides engaging information and verbiage that makes customers want to choose you over your competitors. In making the right ground sign, you can help your business flourish in new ways.

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What You Really Need to Know about Your Car Battery

What the mechanically disinclined know about a car battery would fit on one of the battery terminals. You know the engine will not start without one, and you know that they are most likely to die during a horrific blizzard or in the parking lot of an amusement park. You may also know that jumper cables are somehow involved. Other than that, you are clueless. In truth, you only need to be aware of a few facts.

Batteries Are Not Eternal

The average car battery life has been extended to 3.5 to 4 years. At some point in your car ownership, you will need to replace your current battery with a new one.  Consult your car manual, which is probably unwrapped in your glove box, or your local auto parts expert for guidance on buying a new one.  Usually, whoever sells you the battery will install it for you, so you don’t even need to get your hands dirty.

Recharging the Battery

If your battery goes “flat,” it is not dead but has lost its charge. Although dying batteries often start to go flat regularly, a healthy one can be drained overnight when you leave interior lights on or leave the trunk ajar. You just need a jump start to get the car going. If you are not comfortable using a pair of jumper cables, you may call for roadside assistance, or, better yet, get a friendly neighbor to help you. Be aware that simply driving around town will not completely recharge your battery, despite what the neighbor may tell you.  Completely recharging your battery requires using a multi-stage battery charger, something your mechanic can handle. Be aware that driving with an undercharged battery will shorten its life.

Battery Damage

Running your car on a bad battery, one that has to be continually recharged, is not just inconvenient for you and your neighbor. You are possibly damaging other parts of your vehicle by postponing the inevitable new battery purchase. The alternator and starter are strained when the battery is bad, meaning they may have to be replaced early, an expensive proposition. Ignoring the battery problem just makes your life more difficult in the long run, so take a deep breath and hand over the cash.

Even the most mechanically uninterested drivers need to know a few facts about their vehicle. Keeping the car battery in good condition is a basic requirement that takes almost no effort.  When the battery goes bad, though, it goes fast. Do not ignore the signs, or you may be stranded at the most inconvenient time. If you do need to replace your battery, contact a shop such as Battery Tree.

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Prepping For A Corporate Move – Four Tips For Efficiency

If your business is moving, whether across town or across country, planning your move to go as smoothly as possible is important. Having an efficient move will save time, money and let you focus on building up your new location. The less stress that you have during a corporate move the better. Here are four tips for an efficient business-related move.

1. Decide What to Bring and What to Leave Behind

Take a hard look at what office supplies you should bring along and what should be left behind. Especially if you are moving your business long distance, bringing along items you will be replacing in a year or two probably isn’t worth it. If your office is due for a new upgrade on items such as computers or desk chairs, this might be the perfect time for a fresh start and to save money on moving.

2. Don’t Try to do it all Yourself

Even if your business is small, it is well worth the money to hire on movers to help. Moving companies can do the hard work and heavy lifting for you. Hire commercial movers that are familiar with corporate moves, since they will know how to properly pack up and move expensive or delicate office supplies.

3. Set up a Planning Committee

Moving involves multiple steps, from determining time frames, to packing, the physical move, and setting up a new location. If you are relocating staff to your new location, make sure that they are involved in the entire process. Solicit a planning committee to help manage the move, and make sure to allocate work time and a possible stipend for those who help.

4. Support for Both Ends of a Move

It is a good idea to send out staff to the new location to survey it before a move and to be on-site when movers arrive with office equipment. Find staff that can help with this step and can indicate your wishes, whether it is packing up the old site or unpacking at the new business site. You can’t be in both places at once, so delegate this task to a trusted individual or team to help.

Planning a move for your business can seem like a large effort, but if you can plan this out well and get help you will have a much easier time tracking loose ends. Getting through the move process efficiently will give you time to focus on the next chapter of your business. Contact a local mover, like Christofferson Moving & Storage, with any questions or concerns.

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What Can Be Recycled After A Home Demolition

If you are currently working on a home remodeling project, demolition is going to be the first step. Demolition involves tearing down a wall or pulling up carpeting and hard flooring. After you are finished with the demolition, what do you do with all the materials you removed or tore down? Recycling is a great way to get rid of these items, since they are hauled away and you also help the environment. Here are some common items that can be recycled after a home demolition.

Carpet

Old carpet often ends up in landfills because it is rarely wanted by other homeowners unless it is in excellent condition. Before you just throw away, ask local recycling centers if they will take your scraps of carpet and padding. Many of them will recycle your carpeting to avoid putting it in the landfills. You probably have large rolls of it after a demolition, especially if you are planning on installing hardwood flooring or replacing your carpets.

You may also be able to find a carpeting company that will take some of your scraps and reuse them for other purposes. Recycling of carpeting is usually done by separating the nylon fibers from the backing, and then using those fibers in new yarn.

Wood

You should never just throw away wood that is torn down during demolition, whether it is small scraps or large planks of wood. Wood can always be reused and recycled. You might want to save some of it to have firewood or to create smaller home improvement projects. If you don’t have a use for it, call local lumber companies to see if they want to pick it up. They often pick it up for free if you’re willing to give it away to them for them to reuse. For recycling outside of lumber companies, you can either send it to a regular recycling center that takes wood or a specialized wood recycling facility.

Concrete

Your concrete scraps can also be recycled and kept away from local landfills. The concrete can be converted into aggregates for roads, highways, patios and decks for homeowners, and various other projects. It may also be broken up into smaller pieces to be used for gravel to reduce the necessity for gravel mining, as well as being cut into chunks for pavers and concrete stepping stones. Like other materials, start with a local recycling company, such as the one represented at http://www.auburndisposal.com. Even if they don’t take concrete, they will have resources for where to bring your concrete scraps.

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3 Reasons To Invest In Gold Or Silver For Retirement

When you think about investing for your retirement, you probably think about your IRA, Roth IRA or 401(k) plan. Although these plans are all great for helping you stash aside money for your retirement, there is one more exciting option out there — investing in precious metals, such as gold or silver.

In fact, many people have invested their entire retirement funds — or large portions of them — in precious metals rather than leaving them in the bank. Although the idea of transferring you entire retirement savings can seem overwhelming and a little bit frightening, it can be a good idea for many reasons. These are a few reasons to consider it.

1. Enjoy a Higher Rate of Return

IRAs, Roth IRAs and 401(k) plans are all considered to be rather safe investments. As with any safe investment, you can feel comfortable in investing your money because you don’t have to worry about losing it, but you won’t receive as much of a return as you would if you were to take a risk. The thing about investing in precious metals is that it really isn’t much of a risk — people have understood the high value of these precious metals since the beginning of time — but it can provide you with an excellent return. If you are looking to invest in a portfolio that has a potential to make you quite a bit of money without having to invest in a product or business that you don’t know or aren’t sure about, investing in precious metals can be a smart decision instead.

2. Prepare for Emergencies

Although you might not think about it, there is always the chance that you will have to go through a major natural disaster or other tragedy. As the survivalists realist, having valuables stashed aside can be important for making it through these tough times, and investing in precious metals is a good way to do it. Even in an emergency situation in which cash isn’t worth much of anything, gold and other precious metals are sure to always be valuable.

3. Enjoy Your Investment

Saving for retirement is a necessity, but it isn’t exactly known as being fun. Stashing your money into a retirement account isn’t very exciting, but purchasing large quantities of precious metals can be. If nothing else, you will be able to enjoy the beauty of your investment when making this change to your portfolio.

As you can see, investing in gold or silver is a great option for retirement planning. Talk to a company, like American Bullion, that specializes in converting retirement plans into precious metals. 

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